In December 2019, we launched our Water to Bush initiative – a project that has allowed us to gift 25,000 litres of domestic drinking water to drought affected families and farmers each week.
“We deeply feel the pain of all Australian communities struggling in drought-addled regions”, says nudie GM, Jo Semidang. “We’ve been looking for innovative ways to show our support and we hope the Water to Bush initiative helps those affected find a glimmer of hope or relief in such challenging times.”
To date, we have been fortunate enough to complete 16 deliveries to communities within New South Wales. This drinking water has been used to help nourish families, hydrate stock and provide those without access to soft, potable water the ability to enjoy a long shower or pop on a load of washing or two.