5 minutes with our new nudie GM

  • September 24, 2021

On sharing the nudie magic, the beauty of 100% real juice, and why we’re putting our communities first.

Meet Sam. Whilst she might be our new General Manager – she’s actually been part of the nudie family for a while.  With plenty of passion, dedication and excitement for the future, Sam spoke to us about what makes nudie so special.

  • Q: For readers who don’t know much about you – give us all the juicy goss by introducing your fabulous self.

    A: “I’m originally from England and came to Australia eight years ago. I’ve worked for food and beverage companies my whole career across a wide range of categories and love the fast-paced nature and passion people have for flavours, products and brands. I was part of the nudie family for almost three years before stepping into the GM role. Outside of work you can find me at the beach, hiking, or catching up with friends.”

  • Q: What do you love most about nudie and being part of our squeeze-tastic, juicy family?

    A: “I love that nudie is all about goodness! We know people are increasingly looking for nutritional products made with simple ingredients that still taste amazing. Being made from nothing but 100% fruit – our juice is exactly that.  A lot of brands in the market use concentrate but we stand firm in our commitment to never to do that (or add any other artificial nasties). I also love the fun and playfulness of the brand.” 

  • Q: nudie has such a personable relationship with our customers, why is that important?

    A: “Because our customers are the most important part of our business and without them, we wouldn’t be here! Being so positive and engaging also opens up communication. We want people to know exactly what goes into our products and likewise, we love hearing feedback and suggestions on what else they want to see from us!”

  • Q: How about nudie’s commitment to creating and sharing goodness in our communities?

    A: “We’re on a mission to plant good in everything we do, so aside from our products being good for you, we’re also trying to do good within our communities. This means supporting Australian farmers who have had it really tough over the last few years with droughts, floods, bushfires and now a labour shortage due to COVID-19. We source as much of our fruit as possible (over 95%) locally and partner with a number of charities including Rural Aid, OzHarvest and Eat Up.

  • Q: When it comes to diversity and inclusion, where does nudie stand?

    A: “The nudie team is very diverse with many different nationalities, ages and family set ups. It’s one of the things I love most about working here. It creates opportunities to learn more about others and for everyone to bring something different to the table when it comes to sharing perspectives or ideas.”  

  • Q: If you could describe nudie in three words, what would they be?

    A: “Tasty, natural and fun!”

  • Q: Finish this sentence: I love drinking nudie every day because…

    A: “It’s a great natural pick-me-up and vitamins and minerals never tasted so good!”  

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