It’s not easy to concentrate, which is why we avoid it at all costs. But some juicers looove to concentrate so much, they use it in their juice! Concentrate is a kind of cryogenically-frozen-juice that’s brought back to life years later by adding water, flavour, sugar and other stuff. Ew! That’s why we made nothing but; good, simple, fruit juice - no preservatives, no additives, just Aussie fruit. And because it’s picked, packed, sent & squeezed in under 72 hours, creating each bottle of goodness doesn’t require too much concentration from us!